Corporate News

IMA is pleased to host the workshop organized by CRIT in collaboration with IMA and Alma Mater Studiorum. The workshop, to be held on September 7th, 2016, is intended to explore the issues of human-centered design and advanced design, with a particular focus on the design of machines and capital goods. 

Dealing with the complexity of contemporary design, ergonomics is generally related to the compliance with a number of regulatory requirements. Human-Centered Design does not exclude these rules, but postpone their adherence to a phase of “disruptive conceptualization” which aims at creating artificial models of the machines according to the user – may that be the manufacturer, the operator, the customer. This approach introduces unexpected and innovative aspects in the manufacturing of the machine and its final design.

The workshop aims at outlining the progress of this approach throughout various case studies and debates with manufacturers and designers.



Presentations will be held in Italian language

14.15                 Registration

14.30                 Welcome – Andrea Ceci (CRIT), Lorenzo Maldina (Industrial Operations Manager, IMA Active)

14.40                 Advanced Design e Human-Centered Design in Advanced manufacturing: 
                          il rinnovato contesto dell’ergonomia contemporanea – Flaviano Celaschi 
                         (Full Professor in Industrial design and Director of the Master’s Degree 
                         in Advanced Design at Alma Mater Studiorum)

15.15                 Lo stato dell’arte della norma – Lorenzo Maldina (Industrial Operations Manager, IMA Active)

15.35                 Una rassegna mappata di casi studio – Daniele Baratta (Alma Mater Studiorum)

16.00                 Coffee Break

16.15                 Case studies

                         - Paolo Perbellini (FIshform)
                         - Lorenzo De Bartolomeis (Lorenzo De Bartolomeis Design)
                         - Tommaso Monaldi e Maria Paola Palermi (Loccioni Group)
                         - Daniele De Cia (NiEW Design)

17.30                 Open questions